The project was started out by Danish innovation company EcoXpac in 2010, Using the Carlsberg Team becoming a member of in 2015 to initiate the “The environmentally friendly fibre bottle”, a job where by Carlsberg and EcoXpac have been collaborating on a primary paper bottle prototype depending on recycled fibres. https://share.evernote.com/note/c589cf3c-b115-d301-e0eb-74f319b5a896