In the ever-evolving world of commerce, the business to customer (B2C) model remains one of the most dominant and influential approaches. It refers to the direct relationship between a business and the end consumer, where companies sell products or services directly to individuals. From local shops to global e-commerce giants, the B2C model is the foundation of modern retail and servi... https://thefairlist.com/story9780948/business-to-customer-b2c-the-direct-path-to-consumer-engagement